PROCUREMENT CAMPAIGN brand Guidelines & TEMPLATES
Development of a brand guideline toolkit to support Waltham Forest’s Procurement campaign, with a focus on integrating new Synthesia AI video content. A flexible design system was created to ensure consistency across all AI-generated videos, including templates for layout, typography, and motion design. The final guideline pack was shared internally to enable teams to confidently produce future content in line with campaign standards.
• Brand guideline creation for internal video use
• Design system tailored to Synthesia AI video output
• Custom template development for consistency
• Clear structure for layout, type, and motion styling
• Internal toolkit for team-wide implementation
• Design system tailored to Synthesia AI video output
• Custom template development for consistency
• Clear structure for layout, type, and motion styling
• Internal toolkit for team-wide implementation
brand Guidelines & Identity Refresh
A full rebrand for Affinity for Business, repositioning the company with a clear and professional identity tailored specifically to a B2B audience. Moving away from a consumer-focused look and feel, the project involved creating a comprehensive set of brand guidelines covering everything from logo, colour palette, and iconography to digital applications and everyday business touchpoints.
• Full logo redesign and brand identity system
• Colour palette and icon suite development
• Digital asset creation for email and web use
• Stationery and internal document design
• Comprehensive brand guideline documentation
• Colour palette and icon suite development
• Digital asset creation for email and web use
• Stationery and internal document design
• Comprehensive brand guideline documentation
FRANCHISE brand Guidelines & TOOLKIT
A full brand guideline toolkit developed to support Mini Ballers as it expands into the franchise market. The guidelines were designed to ensure brand consistency across all locations and marketing channels, providing franchisees with the tools they need to deliver a cohesive and professional presence. The toolkit included everything from social media templates to promotional materials—ensuring every new franchise launch stayed true to the core brand.
• Brand guidelines to support national franchise rollout
• Consistent design system across all locations
• Social media and marketing templates
• Print and digital asset framework for local adaptation
• Toolkit created for easy use by franchisees and partners
• Consistent design system across all locations
• Social media and marketing templates
• Print and digital asset framework for local adaptation
• Toolkit created for easy use by franchisees and partners
