brand Guidelines & Identity Refresh
A full rebrand for Affinity for Business, repositioning the company with a clear and professional identity tailored specifically to a B2B audience. Moving away from a consumer-focused look and feel, the project involved creating a comprehensive set of brand guidelines covering everything from logo, colour palette, and iconography to digital applications and everyday business touchpoints.
• Full logo redesign and brand identity system
• Colour palette and icon suite development
• Digital asset creation for email and web use
• Stationery and internal document design
• Comprehensive brand guideline documentation
• Colour palette and icon suite development
• Digital asset creation for email and web use
• Stationery and internal document design
• Comprehensive brand guideline documentation
